Boyd’s Young at Heart promotion is now for locals only…
UPDATE! Apparently writing letters does work! Multiple sources are saying that Boyd has decided to return to the original rules. Their websites may not be updated yet. Read here.
Much to the consternation of the mature Vegas tourist, Boyd’s properties have chosen to begin restricting the benefits of their Young at Heart senior days to Vegas locals only.
As of March 1, 2017, the Young at Heart promo is only applicable to those in 890 and 891 zip code.
The Orleans, Gold Coast, Suncoast, and Sam’s Town rules are here in PDF. Here’s point 2 from the PDF:
Participants must be B Connected members, must be local residents with an 890 or 891 zip code address and must be at least fifty (50) years of age for all portions of this promotion, except the 4:30pm drawing at the following participating properties: The Orleans, Gold Coast and Suncoast. Age qualified B Connected members from any zip code may earn entries and participate in the drawing. B Connected membership is free and available at the B Connected Club.
The Fremont, the California, and Main Street Station rules are here with similar wording as above.
Participants must be B Connected members and must be at least fifty (50) years of age. B Connected membership is free and available at the B Connected Club. Participants at the California, Main Street Station and Fremont must be local residents with an 890 or 891 zip code address.
Sadly Boyd properties have also chosen to apply these rules to their Point Multiplier days. Many loyal Boyd customers are disappointed, to say the least, and have written to their favorite casinos to express their displeasure.
The Young at Heart and Point Multiplier days are what drew many Vegas tourists to their properties, and it seems foolhardy for the “powers that be” to act as if only local patrons matter to them. Casino customers will return to a place that they feel values them; just the opposite will happen if they feel unappreciated.
Hopefully, if enough of us email them and call to complain, they will reconsider these new rules.
[Cover: Michael Movestro]